What are risky & invalid contacts?
When you use SalesHandy's Email verification credits to validate your CSV file in an email campaign, you see the status of each contact after the verification is over.
The list is primarily bifurcated into three categories. Below is a brief explanation for each type:
Valid: These contacts have a 100% valid email address, and they're safe to send the emails to. By default, SalesHandy removes all other contacts and keeps only valid contacts in the campaign after the email verification. Sending emails to valid contacts helps users to reduce hard bounced emails in the email campaign.
Risky: Although some of these contacts might have a valid email address, there is a high chance of emails getting bounced to risky contacts. The reason being they marked as risky is their recent email pattern. Some of the recently sent emails must have bounced to such addresses for whatever reason, and therefore there are chances of email getting bounced again if you send to these addresses. It doesn't mean that email will be bounced for sure, but there is a high risk of bounce or low engagement. Although SalesHandy automatically excludes risky contact from the uploaded list after the verification is over, you can include risky contacts if it consists of a small portion of your mailing list.
Invalid: These contacts have an invalid email address, and therefore there is no use in sending emails to these contacts. It's strongly suggested never to send emails to invalid contacts because it causes bounced emails that eventually affect your sender reputation.