SalesHandy doesn’t monitor its users

SalesHandy intentionally doesn’t monitor its users. Meaning, accounts don’t need to be approved before you can start using SalesHandy to send an email marketing campaign. Why don’t we police our users? Because Google does most of the policing for us. If you use SalesHandy to send spam, it’s likely that Google’s automated systems will be triggered and your Gmail account will be terminated. It’s unlikely that we’d be able to develop a better algorithm than Google already has in place for detecting and terminating spammers.

However, even Google’s spam detection mechanisms might not be fast enough in some cases. Lots of spammers succeed in using SalesHandy to send some spam out before Google notices and terminates the associated Gmail account.

Your emails could be blocked

Because of that, it’s possible for your legitimate emails to become associated with a spammer’s emails and for you to also get blocked. How are your emails connected to the spammer’s emails? If you’re using SalesHandy's open tracking, click tracking, or unsubscribe features, then a “tracking domain” is inserted into your email to allow those features to work. If you’re using open tracking, then an invisible pixel is placed at the bottom of your emails, and the domain referenced is the tracking domain. If you’re click tracking your links, the links are altered so that the SalesHandy server is hit first to record the click, and that’s done by way of the tracking domain. Unless you’ve set up your own custom tracking domain, SalesHandy uses shared tracking domains across accounts. Typical shared tracking domains look like shetrk.com or shotrk.com. They are variations of the word “SalesHandy" with the vowels removed, using various Top Level Domain (TLD) extensions from .com.

Some spam filters catalog domains that are commonly found in spammy messages, so if your emails contain the same tracking domain as the spammer’s emails, then your emails can also get blocked.

This screenshot shows an example of the role a tracking domain plays in your SalesHandy sent emails. In this case, the tracking domain “sh-trk.com” is used to track clicks of the SalesHandy.com link.

The simple one-step solution

The solution is a simple one. Your accounts should use a tracking domain that is specific to just your email campaigns.

If you are able to add a DNS record for your domain…

You can easily set up a branded tracking domain for your SalesHandy accounts that is based on your OWN domain name.

Regardless of whether you have a Gmail account or a Google Apps account, you can take advantage of this capability.

That is the single most important step you can take to maximize your deliverability and avoid blocking issues.

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