How does template performance work?

There are four parameters considered with each template:

1. Usage (U): Number of times the template has been used in the emails.
2. Open(O): Number of times the email has been opened.
3. Performance(P): The ratio of Usage and Open.

When you create a template, all the above parameters are zero.

Here is how the performance metrics work:

• Create template (U: 0, O: 0, P: 0, L: NA)
• Send Email 1 with the template(U: 1, O: 0, P: 0)
• Send Email 2 with the template on 2 May (U: 2, O: 0, P: 0)
• Email1 was opened (U: 2, O: 1, P: 50%)
• Email1 was opened (U: 2, O: 1, P: 50%)
• Email2 was opened (U: 2, O: 2, P: 100%)
• Send Email 3 with the template (U: 3, O: 2, P: 67)
• Email2 was opened (U: 3, O: 2, P: 67%)
• Email1 was opened (U: 3, O: 2, P: 67%)
• Email3 was opened (U: 3, O: 3, P: 100%)

The template performance is visible to the user separately for individual emails and campaign emails as shown in the image below.