How Email Campaign Analytics Work?
SalesHandy helps you with a detailed analytics report based on your email performance which helps you in understanding customer behavior and get more insights.
Follow the steps below to get the analytics report of your email campaign:
- Login to the SalesHandy web-app and click on Email Campaign section.
- Select your desired campaign from the campaign list for checking its analytics.
- Here you can see the detailed analytics of the particular campaign you selected.
The analytics report shows your performance based on 7 metrics.
Recipient- This shows the number recipients to whom the email is sent irrespective of the soft bounces. Recipient is calculated as :
Total number of recipients you have added - (Minus) Number of emails that are auto removed or manually removed.
Emails Sent - This shows the number of recipients who actually received your email.It is calculated as:
Recepient -(minus) Failed -(minus) Emalis which bounced.
Email Open rate % - This is the % of emails that are opened by your recipients. It is calculated as:
Total number of Unique emails Opened DIVIDED BY The number of unique Email Sent
Email reply rate % - This is the % of emails replied by your recipients. It is calculated as:
Total number of unique replies DIVIDED BY Total unique emails sent
Link click rate % - This is the % of links clicked by your recipients. It is calculated as:
The total number of unique links that the user has clicked DIVIDED BY Unique Emails sent.
Email Bounce % - This is the % of email that are bounced. It is calculated as:
The total number of emails bounced DIVIDED BY The number of recipients
Email Failed %: This is the % of email that are not delivered to your recipient. This is calculated as:
Total emails Failed DIVIDED BY Total recipients